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HANA

Role: Senior UX Consultant
Scope: UX Review, User Research, Evaluation & Recommendations
Platform: Mobile / Web (NFT Wallet)

2023

WEB/Mobile

I conducted a structured UX evaluation and research process, focusing on real user behaviour and decision-making rather than visual polish alone.

Research & Analysis

Reviewed core user flows including onboarding, wallet setup, asset management, and transactions

Evaluated information architecture, terminology, and interaction patterns

Assessed cognitive load, error states, and trust signals across the experience

Benchmarked against comparable wallets and industry patterns

UX Review

Identified friction points where users hesitated, made errors, or required additional explanation

Flagged inconsistencies in navigation, feedback, and system status visibility

Reviewed accessibility, readability, and interaction affordances

The work resulted in a comprehensive UX review report, including:

Clear articulation of key usability issues and their impact on user confidence

Prioritised recommendations based on severity and effort

Suggested improvements to onboarding, transaction clarity, and error prevention

Design principles to guide future iterations and feature expansion

Provided the team with a clear, actionable UX roadmap

Improved shared understanding of user needs and mental models

Supported more informed product decisions without requiring a full redesign

Established a UX baseline for future development and testing

I conducted a comprehensive UX evaluation and research engagement for the Hana Wallet.

My role involved analysing the current user experience across key support flows, identifying usability issues, and assessing how well the interface helps users find answers, understand NFT concepts, and resolve support queries. I performed a structured review of navigation, content clarity, search effectiveness, and interaction patterns, and combined that with benchmark research and user behaviour insights.

As NFT wallets evolve beyond early adopters, usability and trust become critical. Hana NFT Wallet needed an objective UX review to assess whether the product supported both experienced users and newcomers navigating NFTs, wallets, and transactions for the first time.


Problem:
The goal was to identify usability gaps, friction points, and opportunities to improve clarity, confidence, and overall user experience.

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